The Founders
Janet and Ivette - sisters and founders of Soulcraft Journeys
We're so glad you've made your way here.
Our work is rooted in both professional experience and lived truth. As daughters of a combat veteran living with PTSD, we developed an early understanding of trauma, resilience, and what it means to carry more than most.
In our own lives, we have also navigated the complexities of managing autoimmune conditions while caring for family members in need; all while maintaining our professional responsibilities.
In our professional environments, we saw these patterns echoed in the women around us, capable, dependable, and often the steady ones, holding everything together while quietly navigating their own unmet needs.
That perspective has stayed with us.
Today, we create experiences that are both thoughtfully designed and deeply human; intentional spaces where women can set down the weight they’ve been carrying, reconnect with themselves, and remember that their own well-being matters, too.
Picture of Janet (left) and Ivette (right) was taken in San Juan, Puerto Rico
Janet brings close to three decades of leadership experience in corporate environments, where she led teams, managed complexity, and understands firsthand the demands placed on high-performing women. Her own journey taught her that sustainable success requires more than achievement alone. It requires renewal, reflection, and the courage to prioritize oneself.
Ivette brings a complementary depth shaped by her background as a travel advisor alongside a natural gift for intuitive insight and emotional awareness. Her experience in crafting transformative travel experiences informs how each Soulcraft journey is thoughtfully curated, from the environments they choose to the flow of each day.
We design experiences that balance intention with spaciousness, emotional safety with quiet challenge, and reflection with forward movement.
This is not about stepping away from your life, it’s about leading your life with clarity, self-trust, and a renewed sense of alignment.
We don’t position ourselves as experts with answers.
We create the conditions for you to hear your own.
Because we understand what it means to be the one others rely on, we are committed to creating a different kind of space; one where you don’t have to hold everything, fix anything, or prove who you are.
Executive bios
Janet Diaz
Co-founder & Experience Architect
Janet is the grounding force behind the intentional design of every Soulcraft Journey. With nearly 30 years of experience leading and scaling high‑performing teams in the IT industry, most recently at Apple, she brings a unique ability to blend structure with spaciousness, ensuring each experience flows with clarity, ease, and emotional safety.
Inspired by a lifelong, personal resilience and connection to healing journey, Janet creates environments where women can slow down, regulate their nervous systems, and reconnect with themselves on a deeper level. Her work bridges practical leadership with soulful presence, shaping journeys that feel both thoughtfully held and deeply transformative.
Janet’s presence supports women who value:
Genuine connection and being truly understood
Steady, reassuring leadership
Calm guidance grounded in compassion and experience
Ivette Diaz
Co-founder & Journey Designer
Ivette brings a rich foundation in the travel industry, with years of experience curating seamless, meaningful journeys. Her intuitive wisdom, grounded presence, and firsthand experience in wellness retreats infuse Soulcraft Journeys with heart, hospitality, and a deep commitment to emotional safety.
Shaped by her own path of slowing down and turning inward, Ivette creates spaces where women can soften, reflect, and reconnect without pressure to perform or have it all figured out. Her approach is both intuitive and steady, offering gentle guidance while honoring each woman’s inner wisdom.
Women often describe Ivette as someone who:
Creates immediate emotional safety
Listens deeply and responds with care
Guides with trust in each woman’s inner knowing
What makes our journeys different
Soulcraft Journeys was created for the woman everyone depends on.
She's accomplished, capable, and successful, yet beneath the responsibilities, she's longing for space to simply be. Not to become someone new, but to reconnect with herself.
Transformation without pressure
We believe meaningful change happens when there's space to breathe. Our journeys are designed to calm the mind, restore energy, and create the conditions for transformation to unfold naturally.
Thoughtfully guided, intentionally curated
Every detail is taken care of so you can rest, reflect, connect, and fully immerse yourself in the experience.
A place where you don't have to carry it all
Having lived the demands of leadership, caregiving, and life's transitions, we understand what it means to always be the strong one.
Come home to yourself
This isn't about fixing yourself. It's about returning to who you are beneath the expectations, and leaving feeling renewed, grounded, and ready for what's next.
Dear beautiful soul,
We created Soulcraft Journeys because we understand what it means to be capable, dependable, and the person others count on.
The leader. The caregiver. The problem solver.
The woman who keeps everything moving while quietly running on empty.
For years, we believed strength meant continuing to push through.
Until we reached a point where pushing through was no longer serving us.
Where exhaustion started to feel normal. Where our own needs kept moving further down the list. Where we realized that rest is not a reward for doing enough, and self-prioritization is not indulgence. It is essential.
Soulcraft Journeys was born from that realization.
Not as an escape from life, but as a way to return to it differently.
We didn't set out to create a flashy retreat brand.
We didn't create this to impress anyone.
We created the kind of space we were searching for ourselves: calm, intentional, thoughtfully designed, and free from the pressure to perform, prove, or become someone else.
A space where you can simply exhale.
A space where you can hear your own voice again.
A space where you can remember yourself beneath the responsibilities.
If you've been craving a space where you can finally exhale, where you don't have to perform, produce, or push through, you belong here.
You're not alone. You’ve found your community.
With love,
Janet and Ivette
A message…
Seattle, Washington
Lisbon, Portugal
Madrid, Spain